L/O

We believe that impactful creativity is crucial for business success and essential for future growth. In today's world, integrating creative solutions into business strategies is a must, and commercial design should be more innovative and imaginative. Guided by this belief, we are committed not just to generating bold ideas but to blending experimental and challenging concepts with the realistic numbers, phases, and structures of enterprises, creating captivating and high-quality work.We believe that creative solutions should be accessible and most effective for small local businesses. This belief stems from our approach of learning from the history and culture embedded in the land, envisioning the future, and pushing the boundaries between creativity and business. Such an approach maximizes effectiveness for small local businesses. As a creative agency, we not only manage multiple businesses ourselves, thus broadening the recognition of the importance of design management, but also fulfill the roles of a laboratory and research center, continually crafting cutting-edge creative solutions.

is an creative director / creative consultant / interior designer / product designer. After graduating from university, Yoshihito Katata worked at a design office in Osaka. He then joined the planning, development, and design department of a manufacturing company in the Tsubame-Sanjo area of Niigata Prefecture, where he focused on hands-on design, process improvement, cost adjustment, and branding. In 2014 , he founded KATATA YOSHIHITO DESIGN. In 2020 , he joined Nakagawa Masashichi Shoten as an external consultant, where he began providing consulting support for traditional crafts across Japan. In 2024 , he was appointed as an outside director of Hotta Carpet. Based in Niigata City, he provides creative consulting (work that optimally connects business and creativity) and branding services nationwide, from Hokkaido to Okinawa. He has received numerous awards, including "NY ADC GOLD (The ADC Annual Awards GOLD)," "Red Dot Design Award," "iF Design Award," and "Good Design Award."

is an art director and designer. Born in niigata prefecture in 1981 and currently residing in Niigata City. After graduating from university, self-taught in graphic design and web design. Since 2015 , has been a member of Three Co., Ltd., participating in numerous projects. In 2024 , co-founded the creative unit L/O with creative director Yoshihito Katata. Specializes in branding design, and works with a diverse range of clients across Japan, including music, art, manufacturing, startups, and creative studios. Engages in a wide range of creative activities, from production to art direction and graphic design, with a focus on web design.